Why selling your products or services to just one person at a time while you could be talking to hundreds? Webinars and teleseminars are the most powerful tool any marketer can have today and they are particularly precious for the real estate investor.
You can deal with buyers, private money lenders or prospective partners that are anywhere in the US or the whole world for that matter and multiply your efficiency many, many times over.
Webinars are not only a selling tool, actually they are one of the most powerful promotional tools that exist. They prepare people for the sale and create the level of understanding and agreement that is paramount for a smooth relationship.
Setting up a webinar (on computer and telephone) or a teleseminar (on the phone only) is very easy: you just need an account with a company that provides a bridge line service or a site like GoToWebinar.
But there are the 17 steps you need to take to make it a success:
-
Select a JV partner that has a product of interest for an hot target market (this can be done through an evaluation of what he has already sold in other teleseminars or keyword Google evaluation on the subject if he has a new product).
-
Find out what your list or prospective new members want or what they are already buying (Google keyword evaluation, surveys on the members and other sources).
-
Evaluate the content of the product offered by the partner (info products are those who sell best).
-
Create a bonus package with the JV partner that is perceived to be far more valuable than the product being sold.
-
Create a time limit or quantity limit or both for the availability of the product promoted.
-
Together with the JV partner, define a script for the teleseminar. Create a system/script that can maximize returns.
-
Practice on the script by delivering the webinar or teleseminar to a friendly audience (for free) until you feel ready. If you have never done Webinars before you should practice at least 5 times before delivering your first “paid for” webinar.
-
Build a turn key system out of the offer so that people can simply pay and get going immediately with the specific product being introduced.
-
Make a payment system available to collect orders from the call (whether through the partner or directly). The best would be a Web page, but that could be complemented with an operator that could collect payments over the phone.
-
Setup an autoresponder for the project, to collect information from the registrants (name, e-mail address and sometimes phone number if we are going to do voice broadcasting to remind people about the call).
-
Setup an opt-in page and a confirmation page (date, time) and invite them to print it and keep it in view.
-
Write a series of e-mails to drive people to a landing page. Create value and the sense of a big event.
-
Get people registered collecting personal information. Possibly collect phone number to reminder them about the call shortly before it happens.
-
Remind people to attend several times (particularly in the morning of the day the call is due and just before the call starts). Give them the connection information again.
-
Do the live call with an operator/organizer who can assist people while they login and can collect questions while the speaker talks and who can contribute to the content by questioning and introducing the speaker (tha would be me). On big teleseminars more people might be needed: the organizer and one or more operators to individually help the people while they connect to solve potential audio issues or taking care of congestion.
-
Record the call with backups so to be sure not to fail and make it available as a replay over the next few days with several e-mails sent to people in the list.
-
If feasible, send a series of e-mails inviting people to participate to an encore presentation in case they missed the original live call or the web replay.
It seems a lot’s of action and it is to some degree, but you will get maximum results when you follow this sequence and you will work much less compared to telling the same things over and over to every single prospect, individually.
Roberto Mazzoni
Please read more of my blog posts on my new blog that has been created to host all of my content and that will be kept updated regularly from now on. Commodoreblack.com was my first blog ever and I owe it my beginning in this beautiful blogging world, but with experience I learned that it was better for me ton create a blog that carried my own name. And I advise you to do the same if you ever plan to start a blog.
Tags: real estate, Roberto Mazzoni, teleseminar, Webinar
Tags: real estate, Roberto Mazzoni, teleseminar, Webinar
June 15th, 2009 at 1:31 pm
These are great tips, Roberto! Great job! Three additions for your list and a BONUS!
1. Stand while you are speaking when on a teleseminar/webinar. It will help to ground you and will add power to your voice.
2. Record the call when you are doing your practice runs so you can hear yourself and make improvements. Play the call for your assistant or peers for feedback.
3. Don’t forget to use social networking to promote your call and build anticipation: Twitter, Facebook and Linked In can do wonders for your subscriber list!
Finally, once you have organized the call and done all of these steps, make sure to list the event on teleseminar listing services like See You On The Call and Teleseminar Nation so you can build your list. You can list your webinars for free or you can pay a small fee to be listed at the top of the list. Good luck everyone! This is one of the best lists I have seen and one that many “gurus” would charge a lot of money for! Print this one and attach it to your bulletin board. This is a keeper!