Why selling your products or services to just one person at a time while you could be talking to hundreds? Webinars and teleseminars are the most powerful tool any marketer can have today and they are particularly precious for the real estate investor.

You can deal with buyers, private money lenders or prospective partners that are anywhere in the US or the whole world for that matter and multiply your efficiency many, many times over.

Webinars are not only a selling tool, actually they are one of the most powerful promotional tools that exist. They prepare people for the sale and create the level of understanding and agreement that is paramount for a smooth relationship.

Setting up a webinar (on computer and telephone) or a teleseminar (on the phone only) is very easy: you just need an account with a company that provides a bridge line service or a site like GoToWebinar.

But there are the 17 steps you need to take to make it a success:

1. Select a JV partner that has a product of interest for an hot target market (this can be done through an evaluation of what he has already sold in other teleseminars or keyword Google evaluation on the subject if he has a new product).

2. Find out what your list or prospective new members want or what they are already buying (Google keyword evaluation, surveys on the members and other sources).

3. Evaluate the content of the product offered by the partner (info products are those who sell best).

4. Create a bonus package with the JV partner that is perceived to be far more valuable than the product being sold.

5. Create a time limit or quantity limit or both for the availability of the product promoted.

6. Together with the JV partner, define a script for the teleseminar. Create a system/script that can maximize returns.

7. Practice on the script by delivering the webinar or teleseminar to a friendly audience (for free) until you feel ready. If you have never done Webinars before you should practice at least 5 times before delivering your first “paid for” webinar.

8. Build a turn key system out of the offer so that people can simply pay and get going immediately with the specific product being introduced.

9. Make a payment system available to collect orders from the call (whether through the partner or directly). The best would be a Web page, but that could be complemented with an operator that could collect payments over the phone.

10. Setup an autoresponder for the project, to collect information from the registrants (name, e-mail address and sometimes phone number if we are going to do voice broadcasting to remind people about the call).

11. Setup an opt-in page and a confirmation page (date, time) and invite them to print it and keep it in view.

12. Write a series of e-mails to drive people to a landing page. Create value and the sense of a big event.

13. Get people registered collecting personal information. Possibly collect phone number to reminder them about the call shortly before it happens.

14. Remind people to attend several times (particularly in the morning of the day the call is due and just before the call starts). Give them the connection information again.

15. Do the live call with an operator/organizer who can assist people while they login and can collect questions while the speaker talks and who can contribute to the content by questioning and introducing the speaker (tha would be me). On big teleseminars more people might be needed: the organizer and one or more operators to individually help the people while they connect to solve potential audio issues or taking care of congestion.

16. Record the call with backups so to be sure not to fail and make it available as a replay over the next few days with several e-mails sent to people in the list.

17. If feasible, send a series of e-mails inviting people to participate to an encore presentation in case they missed the original live call or the web replay.

It seems a lot’s of action and it is to some degree, but you will get maximum results when you follow this sequence and you will work much less compared to telling the same things over and over to every single prospect, individually.

Roberto Mazzoni

After a major financial or social disaster you can always count on somebody to comer along and advocate for some new drastic measure that unbalances everything. This is the case with a bill that has been approved by the House of Representatives and that is currently at the Senate. The name of the bill is HR 1728 “Mortgage Reform and Anti-Predatory Lending Act”. It amends the “Truth in lending Act” by specifying more restrictive rules for the originators of residential mortgages.

This bill is creating ripples of alarming comments in all real estate investor associations throughout the nation, particularly because, amongst many things, it limits the ability of an individual owner to owner finance one property only once every 3 years.

There are people who are already talking of possible ways to work around the obstacle and others who are advocating urgent lobby actions with senators so to remove of change the few sentences that effect private owner financing.

These are the types of transaction you would be restricted from doing: sell your own home with a land contract or with a mortgage held by you, doing any kind of installment sale of any kind of residential property. To do more than 1 owner financed deal every 3 years you would have to follow the complex requirements set forth in the proposed law, and maybe get additional licenses.

With this piece of legislation the US gets closer to Europe where NOBODY is allowed to owner finance ANY type of property. Only banks are entitled to issue loans and private individuals can only accept cash payment for their properties. If the bill passes the Senate, the US real estate market is going to change. Many creative exit strategies for sellers and investors will go out of the door and some markets will probably reduce.

In Europe today the real estate market is very slow because it is becoming more and more difficult to sell properties since the banks have tightened their already strict lending policies. The bill seems conceived to protect the weakest buyers and tenants, those who got themselves into dire straights because of poor money management and careless house purchases. You might watch out to the consequences it will have on the free open market.

Roberto Mazzoni

P.S. My friend Sam Bell made a much more extensive exam of the bill and the possible counter actions on his site http://sambell3rd.com/realestatementor/real_estate_financing/90/us-senate-seizing-control-of-real-estate-investing/