Mold grows easily on properties in damp climates and with poor air conditioning systems or bad maintenance. In many southern areas in the US it is considered a major hazard to people’s health and is a nightmare for the owners of rental properties, both residential and commercial. It renders the property useless until you get completely rid of it and it is often extremely expensive to engage a professional mold remediation firm. For an average 2 bedrooms 2 bathrooms home you can get a price tag as high as $ 15,000.

Yet, the key components for mold remediation are not so expensive and you can find reliable professionals who can get rid of the problem for a much smaller cost and also prevent it from occurring again.

Here are some tips you might want to use if you run into the same type of problem.

1. There are various types of mold and the most dangerous one is the mold that grows inside wall partitions, between two drywall sheets, where there is little or no air. This mold will be quite black and needs special care in removal (using masks and special filters). Superficial mold, that grows only on the outside surface of drywall, is not really dangerous and can be cleaned fairly easily using chemical products that contain a compound of bleach and other aggressive substances.

2. The mold that grows inside a house has usually one place of original formation and then the spores get spread around by the air conditioning system. So the first step in the remediation would be to get the air conditioning ducts clean first by saturating them with chemicals that then get spread around the house, while also cleaning the walls, the ceilings and all surfaces at the same time.

3. Once the drywall has been cleaned or substituted and the whole house has been treated with chemicals, you usually add some chemical that prevents mold formation in the new paint you put on the walls and the ceiling.

4. Check up you air conditioning system and air circulation. Mold got formed because moisture was present in the premises for some time.

5. Get rid of cheap furniture that can have absorbed mold spores: it is usually cheaper to get a new one rather than trying to clean the existing one. Your cleaning professional will tell you what to do.

Check your mold remediation professional against the points above and you’ll know whether you are dealing with a true expert. Also be wary of very high prices tags, they don’t necessarily mean higher quality and you’ll be able to find more affordable estimates if you just connect with other people in your area that have already solved the same problem.

Roberto Mazzoni

Why selling your products or services to just one person at a time while you could be talking to hundreds? Webinars and teleseminars are the most powerful tool any marketer can have today and they are particularly precious for the real estate investor.

You can deal with buyers, private money lenders or prospective partners that are anywhere in the US or the whole world for that matter and multiply your efficiency many, many times over.

Webinars are not only a selling tool, actually they are one of the most powerful promotional tools that exist. They prepare people for the sale and create the level of understanding and agreement that is paramount for a smooth relationship.

Setting up a webinar (on computer and telephone) or a teleseminar (on the phone only) is very easy: you just need an account with a company that provides a bridge line service or a site like GoToWebinar.

But there are the 17 steps you need to take to make it a success:

1. Select a JV partner that has a product of interest for an hot target market (this can be done through an evaluation of what he has already sold in other teleseminars or keyword Google evaluation on the subject if he has a new product).

2. Find out what your list or prospective new members want or what they are already buying (Google keyword evaluation, surveys on the members and other sources).

3. Evaluate the content of the product offered by the partner (info products are those who sell best).

4. Create a bonus package with the JV partner that is perceived to be far more valuable than the product being sold.

5. Create a time limit or quantity limit or both for the availability of the product promoted.

6. Together with the JV partner, define a script for the teleseminar. Create a system/script that can maximize returns.

7. Practice on the script by delivering the webinar or teleseminar to a friendly audience (for free) until you feel ready. If you have never done Webinars before you should practice at least 5 times before delivering your first “paid for” webinar.

8. Build a turn key system out of the offer so that people can simply pay and get going immediately with the specific product being introduced.

9. Make a payment system available to collect orders from the call (whether through the partner or directly). The best would be a Web page, but that could be complemented with an operator that could collect payments over the phone.

10. Setup an autoresponder for the project, to collect information from the registrants (name, e-mail address and sometimes phone number if we are going to do voice broadcasting to remind people about the call).

11. Setup an opt-in page and a confirmation page (date, time) and invite them to print it and keep it in view.

12. Write a series of e-mails to drive people to a landing page. Create value and the sense of a big event.

13. Get people registered collecting personal information. Possibly collect phone number to reminder them about the call shortly before it happens.

14. Remind people to attend several times (particularly in the morning of the day the call is due and just before the call starts). Give them the connection information again.

15. Do the live call with an operator/organizer who can assist people while they login and can collect questions while the speaker talks and who can contribute to the content by questioning and introducing the speaker (tha would be me). On big teleseminars more people might be needed: the organizer and one or more operators to individually help the people while they connect to solve potential audio issues or taking care of congestion.

16. Record the call with backups so to be sure not to fail and make it available as a replay over the next few days with several e-mails sent to people in the list.

17. If feasible, send a series of e-mails inviting people to participate to an encore presentation in case they missed the original live call or the web replay.

It seems a lot’s of action and it is to some degree, but you will get maximum results when you follow this sequence and you will work much less compared to telling the same things over and over to every single prospect, individually.

Roberto Mazzoni