Why selling your products or services to just one person at a time while you could be talking to hundreds? Webinars and teleseminars are the most powerful tool any marketer can have today and they are particularly precious for the real estate investor.

You can deal with buyers, private money lenders or prospective partners that are anywhere in the US or the whole world for that matter and multiply your efficiency many, many times over.

Webinars are not only a selling tool, actually they are one of the most powerful promotional tools that exist. They prepare people for the sale and create the level of understanding and agreement that is paramount for a smooth relationship.

Setting up a webinar (on computer and telephone) or a teleseminar (on the phone only) is very easy: you just need an account with a company that provides a bridge line service or a site like GoToWebinar.

But there are the 17 steps you need to take to make it a success:

1. Select a JV partner that has a product of interest for an hot target market (this can be done through an evaluation of what he has already sold in other teleseminars or keyword Google evaluation on the subject if he has a new product).

2. Find out what your list or prospective new members want or what they are already buying (Google keyword evaluation, surveys on the members and other sources).

3. Evaluate the content of the product offered by the partner (info products are those who sell best).

4. Create a bonus package with the JV partner that is perceived to be far more valuable than the product being sold.

5. Create a time limit or quantity limit or both for the availability of the product promoted.

6. Together with the JV partner, define a script for the teleseminar. Create a system/script that can maximize returns.

7. Practice on the script by delivering the webinar or teleseminar to a friendly audience (for free) until you feel ready. If you have never done Webinars before you should practice at least 5 times before delivering your first “paid for” webinar.

8. Build a turn key system out of the offer so that people can simply pay and get going immediately with the specific product being introduced.

9. Make a payment system available to collect orders from the call (whether through the partner or directly). The best would be a Web page, but that could be complemented with an operator that could collect payments over the phone.

10. Setup an autoresponder for the project, to collect information from the registrants (name, e-mail address and sometimes phone number if we are going to do voice broadcasting to remind people about the call).

11. Setup an opt-in page and a confirmation page (date, time) and invite them to print it and keep it in view.

12. Write a series of e-mails to drive people to a landing page. Create value and the sense of a big event.

13. Get people registered collecting personal information. Possibly collect phone number to reminder them about the call shortly before it happens.

14. Remind people to attend several times (particularly in the morning of the day the call is due and just before the call starts). Give them the connection information again.

15. Do the live call with an operator/organizer who can assist people while they login and can collect questions while the speaker talks and who can contribute to the content by questioning and introducing the speaker (tha would be me). On big teleseminars more people might be needed: the organizer and one or more operators to individually help the people while they connect to solve potential audio issues or taking care of congestion.

16. Record the call with backups so to be sure not to fail and make it available as a replay over the next few days with several e-mails sent to people in the list.

17. If feasible, send a series of e-mails inviting people to participate to an encore presentation in case they missed the original live call or the web replay.

It seems a lot’s of action and it is to some degree, but you will get maximum results when you follow this sequence and you will work much less compared to telling the same things over and over to every single prospect, individually.

Roberto Mazzoni

Webinars are one of the key marketing tools that are available today for any type of enterprise, large or small. They are particularly perfect for the real estate investor because they can bridge long distances and leverage the power of talking with several people at the same time, pitching properties or simply showing the type of investments that are possible.

I have been using webinars with great success in my international real estate activities: I had no choice since most of my customers are on the other side of the ocean or scattered in various parts of the United States. I started using them with little or not training and I found out that they are pretty easy to use.

It is better to have someone assist you during the call, not only for handling the technical issues that you might be uneasy to tackle, but also to help assist the people on the call with their questions or with support relevant to audio quality or connection needs.

The beauty of the webinar is that one can participate both via the Web, following visually the presentation on a computer screen and listening to you on the computer audio, or he can also participate through a common telephone, wherever he is and whatever he is doing.

The place to go in order to setup your Webinars is www.gotowebinar.com or www.gotomeeting.com. These two sites belong to the same company and they simply offer two different services. GoToMeeting allows the creation of meetings of up to 15 attendees (unlimited in number) for a monthly fee of $49 per month (or $468 per year), I strongly suggest you to start with this. GoToWebinar allows the creation of webinars with up to 1000 attendees for a monthly fee of $99 (which becomnes $948 per year).

GoToMeeting starts the meeting allowing everybody to talk and listen at the same time. The organizer can mute selectively some or all of the attendees. GoToWebinar offers more tools to control the interest of the attendees and startups up having everybody muted.

In future blogs, I will give some examples of how to use them, but my advice is don’t wait. Get the free 30 days trial and try it yourself, you won’t regret it. And if you already know it, make it point to use it more.

Roberto Mazzoni

P.S. Community sites is the next big thing for Internet Marketing in 2009. The REO Gold Miner project that I keep ranting about is the first real estate project that contains a true community site for wholesalers and investors, check it out! http://budurl.com/reog